Major project: Initial Research

About graphic design:

We use graphic design to communicate a message or to create an experience for an audience. It is the process of combining visual material (text, imagery, posters, info graphics and other elements). Graphic design isn’t just final product, it is creating ideas, sketches, research, and many other things. Designers use many tools and techniques. Every piece of design is the result of the creative process. Designers need to conduct research about client, target audience and the context. They create sketches and layouts which are part of visual exploration. This process is usually very long. Designers most of the time need to work with many ideas before they identify the best solution. Exploring multiple ideas leads to better quality work and the more time you spend looking at work, the easier it is to analyse and critique your work. 

What does a designers produce?

• Blogs
• Social media content
• Brochures
• Packaging 
• Magazines
• Posters
• Marketing materials
• Mobile apps
• Books
• Identities 
• Logos 
• Advertising
• Branding materials 

What I want to produce?

I want to produce branding materials. The design of product should reflect the quality of what you sell, otherwise there’s a disconnect between what people see and the impression you want to give. A thoughtfully designed visual identity is an investment that, when combined with an excellent product or service, pays off year after year, and plays an important role in helping to turn potential buyers into loyal customers. Not everyone have skills to create whole brand identity. Sometimes costumers have ideas but do not know how to accomplish it and sometimes they need help with whole process. I want to offer my experience and knowledge to help with creating process.

What is a brand?

In the dictionary we can read something like this:

https://www.google.co.uk/search?q=brand+def&ie=UTF-8&oe=UTF-8&hl=en-gb&client=safari

But in a more simple way brand is the whole creation process which makes one product or service seem different from competitor products. 

Brands help consumers choose from a bewildering array of choices. They communicate the intrinsic quality of the product or service and reassure customers that they have made the right choice. Brand use distinctive imagery, language, and associations to encourage customers to identify with the brand. Branding is a disciplined process used to build awareness, attract new customers, and extend customer loyalty.

What branding include:

• Logo
• Taglines
• Posters 
• Business cards 
• Colour palettes 
• Graphic style 

References:

Wheeler, Alina. Designing Brand Identity : An Essential Guide for the Whole Branding Team, John Wiley & Sons, Incorporated, 2017. ProQuest Ebook Central, http://ebookcentral.proquest.com/lib/dmu/detail.action?docID=5014629.

https://www-bloomsburyappliedvisualarts-com.proxy.library.dmu.ac.uk/encyclopedia?docid=b-9781474223560

 https://www.jessicajonesdesign.com/