Major Project: Logo

 For my Art Portfolio 2 Project I decided to create a brand for imaginary tea shop. One of the most important element for brand identity is logo. My project is inspired by a Japanese culture, however it is creating to show up on European market. For my tea shop "Ryu Tea" I decided to create minimalistic logo that will connect both dragon ("Ryu") and something related to tea. I made sketches based on my brainstorming but I forgot to keep them. However the journey through designing logo wasn't easy. 

My first idea was to create logo based on my brand character, however I decided later that it is nothing like minimalistic. I researched also things like: tea cup, wings, dragon fruit and typography logo. After hours of sketching I decided to use tea pot as reference although I was sceptic about this idea at the begging. However it tour out very good in my opinion ant it is the best logo that I created so far. 

Logo is designed in black in white, but it could be used in different colours (I will present my colour pallet in different post).






Comments

  1. Show examples of the development of this logo, please. Showing a digitally rendered piece with no background is not really enough - you marking criteria includes the necessity to show how you reached your idea objectives. The logo itself is okay, but the shapes are a bit confusing, therefore more evidence of where this came from is necessary.

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