Major Project: Secondary Research

 In my previous post you can watch results from questionnarie that I carried out. My survey was informational to get to know things related to my project such as: what is prevues experience with product that I offer, do people know this product/place/brand and are they willing to know more if answer was "No", what people expect and what they know and do not know about the topic. For my secondary research I would like to deepen my knowledge about Japanese Tea itself. In my survey analysis I recognise that 61,8 participants did not have experience with Tea Rooms and Japanese Teas. I would like to design packaging for my future mockups so I decided that researching what Japanese Tea is like: flavors, design in Japan and what is it made of would help me to understand more topic and helps understand more my future consumers. 

What is Japanese Tea? 

Japanese Tea is mostly green tea. Green tea contains plenty of antioxidants for body function and protection, amino acids, compounds that aid in weight loss and weight management, and anti-aging agents that are particularly good for the skin.

Types of Japanese Tea:

1. Sencha - Sencha tea imparts a grassy, sweet and mildly astringent flavour. It is one of the most well-loved teas in Japan and has various health benefits. It looks like dry, dark green leaves. Prices that I found on other websites are: 30-46£/1kg. 
2. Matcha - Matcha is the most popular in Europe from all of the Japanese teas. It is made by grinding high-quality tea leaves into a finely milled powder and mixing with warm water. Matcha traditionally was whisked in bowls and served during Japanese tea ceremonies, however now it is also used as an ingredient in foamy lattes or desserts and other baked treats or sweets. Matcha prices are very different and it was hard for me to decide on what price I would like to sell it. I will figure it out later on my project. 
3. Genmaicha - is made from mixing green tea with roasted grains of brown rice. Nicknamed ‘popcorn tea’ due to the rice grains popping during the roasting process, this tea has a delicious nutty flavour. Prices 20-30£/kg
4. Hojicha - It differs from sencha and other green teas in that it is roasted over charcoal rather than steamed. The roasting process changes the colour of the leaves to a reddish brown and gives this tea a smokey, sweeter flavour. Prices around 50£/kg
5. Kombucha Kombu Kelp - Japanese kombucha is made from powdered kombu seaweed kelp tea. 
6. Mugicha Barley - Originally made by stewing barley seeds in warm water, mugicha is now almost always made using teabags full of ground barley. It is normally drunk cold in Japan during the warmer summer months, making it a kind of Japanese iced tea.

Looking for Japanese Tea prices and designs I found few to inspire buy and to get better idea of look. I also created my moodpboard for future develop of my design.