Major Project: Piece Study
For my piece to study in this post I decided to design a brad character for my tea shop. It will call a “Ryu Tea”. Ryu is a Japanese mythical creature - dragon, that is why I decided my character to be a dragon. I want my brand to be associated with calm and something safe. Also when I think about Japanese brand I usually think about cute packaging in kawaii style on in theirs cultural style. For my character I decided to go for a cute style. I decided to design my character in different ways before I will decide which I want to use. First I sketched whole character. Then I added colours and contour. For main characters colour I decided to use green that I want to use in my brand, and for a background I decided to use complimentary colour. However, I don’t think I will use purple in my brand identity. After I created whole image I decided to make this in grey scale to see if it will be working without colours. After I changed it I added little details which made ...